Programmatic audio campaigns allow businesses to reach their target audience though podcasts, digital radio and streaming music services. These audio advertisements give you the ability to reach your audience multiple times while their attention is in one place. Not sure where to place them? Here are a few different audio services you can use to reach your perfect customer.
Audio Services For Programmatic Audio Ads:
- Podcasts: Podcast platforms like Stitcher and Apple Podcasts are great options for programmatic audio if you want to reach a younger audience. The average demographic on these types of services are 18-34 year olds.
- Streaming Music Services: Streaming music services like Spotify and Pandora can be used to reach a combination of young and middle aged audiences such as 18-45 year olds.
- Radio Services: Radio services like IHeartRadio and Radio.com are a perfect choice to advertise as well, especially if you are looking to reach a targeted audience that is a mixture of middle aged and older audiences aged 34 and above.
Why Programmatic Audio:
Studies show that hearing a message lasts 5x longer than a visual message in a person’s mind. Along with that statistic, the average digital audio ad reaches the average lister 3.7 times per day. If you’re looking to get creative with your marketing plan, consider adding a Programmatic Audio Campaign to reach your audience in an effective way. We know starting a whole new tactic can be scary, but our team is here for you! Contact us today to learn more!
